Cookie Policy

Introduction

GOTU (formerly known as THE U.P.) is committed to protecting your privacy. Therefore, we implemented this Cookie Policy to explain cookies, our use of them, what cookies are placed on your device when you visit our website. This Policy does not address how we generally handle your personal information. To learn more about how we process your personal information, please see our Privacy Policy.

What are cookies?

Cookies are small text files sent to or accessed from your device’s memory or web browser. A cookie typically contains the domain (internet location) that originated the cookie; the “lifetime” of the cookie (i.e., when it expires); and, a randomly generated unique number or similar identifier. A cookie may also contain information about your device: settings, browsing history and activities conducted while using our services.

Are there different types of cookies?

  • First-party and third-party cookies

First-party cookies are placed on your device directly by us. We use first-party cookies to adapt our website to your browser’s language preferences and better understand your use of our website. Third-party cookies are placed on your device by our partners and service providers. We use third-party cookies to measure user numbers on our website or to enable you to share content with others across social media platforms.

  • Session and persistent cookies

There are session cookies and persistent cookies. Session cookies only last until you close your browser. We use session cookies for a variety of reasons, including to learn more about your use of our website during one single browser session and to help you to use our website more efficiently. Persistent cookies have a longer lifespan and aren't automatically deleted when you close your browser. These types of cookies are primarily used to help you quickly sign-in to our website again and for analytical purposes.

  • What about other tracking technologies, like web beacons?

Other technologies such as web beacons (also calls pixel tags or clear gifs), tracking URLs or software development kits (SDKs) are used for similar purposes. Web beacons are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our service or opened an e-mail that we have sent them. Tracking URLs are custom generated links that help us understand where the traffic to our webpages comes from. SDKs are small pieces of code included in apps, which function like cookies and web beacons. We also refer to these technologies as “cookies” in this Cookie Policy.

What do we use cookies for?

Like most providers of online services, we use cookies to: provide, secure and improve our services, including the remembering of your preferences, recognizing you when you visit our website. To do this, we also may link information from cookies with other personal information we hold about you.

  • When you visit our website, some or all of the following types of cookies may be set on your device.

Cookie typeDescriptionEssential website cookies These cookies are strictly for providing you with services available through our website and to use some of its features, such as access to secure areas. Analytics cookies These cookies help us understand how our website is being used; how effective marketing campaigns are; and, help us customize and improve our websites for you.

How can you control cookies?

You have access to several options for cookie management. Note that changes you make to your cookie preferences may make browsing our website a less satisfying experience. In some cases, you may even find yourself unable to use all or part of our site.

  • Browser and devices controls

Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer.  The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.

  • Interest-based advertising tools

You can opt out of seeing online interest-based advertising from participating companies through the Digital Advertising Alliance, the Interactive Digital Advertising Alliance or Appchoices (apps only).

Opting out does not mean you will not see advertising - it means you won’t see personalized advertising from the companies that participate in the opt-out programs. Also, if you delete cookies on your device after you opted out, you will need to opt-out again.

  • Social Cookies

To allow you to share content on social media, some features of this website use social media plug-ins (e.g., Twitter™ “Share to Twitter” or LinkedIn™ “in” buttons). Depending on your social media account settings, we automatically receive information from the social media platform when you use the corresponding button on our website.

To learn more about social media cookies, refer to your social media platform’s cookie policy and privacy policy.

  • Google™ Cookies

Stuff Google Wants to Make Sure You Know about Google’s Data Collection Technology

  • Google Analytics

We use Google Analytics, which is a Google service that uses cookies and other data collection technologies to collect information about your use of the website and services in order to report website trends.

You can opt out of Google Analytics by visiting www.google.com/settings/ads or by downloading the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout. 

How to contact us?

If you have questions about this Cookie Policy, here’s how you can reach us:

If you have questions about this Privacy Policy, contact us by email or by mail:
Half Isle, Inc. c/o Privacy Resource
The Law Office of W. Randall Holcomb
114 North Elm Street, Suite 400
Greensboro, NC 27401
United States